How To Use Adsense Selection Targeting
Just thought I'd share a little thing I just learned about: Google Adsense selection targeting. Adsense ads are placed on your site based on matching adsense keywords with keywords found on your pages. Sometimes, you may be writing a few paragraphs that are relevant to the overall purpose of your site, but when you look at the keywords out of context, they aren't usually ones that your target audience would be interested in and would therefore not click. So you want to try to make sure that the ads that are shown on your site are relevant to your audience.
For example, for this blog, it's safe to say that most of my readers would be interested in web design. Since I write about that a lot, Google will often display ads that have web design-related keywords and the content is often very relevant to anyone who might be visiting my page. BUT, maybe I was writing a tutorial on how I developed a website for a car insurance company and as part of that post, I wrote a paragraph describing that company. Google would pick up those keywords like "car insurance", and suddenly that post would have ads trying to entice people to get a free insurance quote, which is not very relevant to my audience and will probably mean that I get less ad clicks.
A way to help make the ads that are showing up on your site relevant to your visitors, you can insert code in your page to target a selection that you do not want Google to consider for adsense keywords.
<!-- google_ad_section_start -->
Here is the content that I do not want Google to use for adsense keyword targeting.
<!-- google_ad_section_end -->
It's super simple and can help you deliver relevant content to your visitors.